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Job Posting: Digital Marketing & Sales Coordinator

Position Description

Great Fermentations is searching for an energetic and qualified candidate to help market our business more effectively in today’s digital ecosystem. The position will report directly to the President/Owner, and will be responsible for tasks stemming from social media, email marketing, and helping us establish ourselves in the marketplace as one of the premier providers of home beer and wine making supplies.

Position Location: Indianapolis, IN (46220), with remote work available as needed.
Hours: Full time (40 hrs/week)
Start Date: ASAP

Interested in this Job? Then send your resume to jobs@greatfermentations.com

Primary Responsibilities

  • Manage day to day Great Fermentations social media channels, which includes daily posting and monitoring of all channels; responding to relevant questions/comments in in a timely manner and addressing reviews
  • Engage with users/groups/communities on social media, blogs, etc. that are relevant to our industry
  • Ideate and execute creative social media campaigns to drive company and product awareness
  • Analyze social media results to find ways to increase engagement and accelerate follower growth
  • Manage the creation and scheduling of consistent email marketing campaigns
  • Manage the execution and marketing of company wide promotions
  • Creation of digital creative assets to help with social media campaigns, promotions, emails, physical printed promo material, and more
  • Aid in production of video content to help promote products, content, and other brand related pieces
  • Brainstorm new content ideas for all means of distribution (written/blog, podcast, video, etc..)
  • Support trade shows, various store locations, and corporate events by organizing sales collateral and coordination

Required Skills

  • Enthusiasm and passion about all things craft beer, wine, and craft culture in general
  • Outgoing and positive personality
  • Strong desire to learn new things and be challenged daily
  • Strong creativity and marketing skills
  • Deep understanding (both conceptual and real word experience) of how to use the main social media platforms in their intended ways (facebook, instagram, twitter, and snapchat) to connect with target audiences
  • Ability to prioritize, and coordinate multiple projects and competing work demands
  • Excellent customer communication skills with the ability to connect with our audiences digitally in written form in a kind, light hearted, and positive manner
  • Strong analytical skills
  • Excellent attention to detail, especially under tight deadlines
  • Ability to work well with others
  • Love of staying up to date on current culture and trends
  • Self starter, that needs little direction to complete tasks
  • Proficiency in the following technologies:
    • Excel, google sheets, or other spreadsheet software to help analyze and organize data
    • Adobe Creative Suite (especially Photoshop and Illustrator) or other digital photo/art editing tools
    • Any video editing production/editing software
  • Schedule flexibility and some weekend work required
  • Awareness of home brewing industry’s latest technology trends and applications

Preferred Skills

  • Advanced knowledge of entire Beer/Mead/Wine making process
  • Familiarity with email marketing platforms and experience executing effecting email marketing campaigns
  • Creative photography skills
  • Familiarity using ecommerce systems backends
  • Experience writing and editing HTML website code
  • Experience with editing and producing videos
  • Podcast production
  • Blog writing and other long form content creation
  • Experience with utilizing traditional marketing techniques to supplement digital (i.e. print, tv, radio, etc..)

Required Experience

  • Bachelor’s degree in Marketing or a similar business field
  • Marketing: 1-2 years
  • Marketing experience in a retail company (preferred)

What We Offer

  • Competitive compensation commensurate with experience
  • Simple IRA retirement plans with company match
  • Ability to work from home when needed
  • Employee discount on brewing/wine making supplies
  • Flexible schedule
  • An all around pretty cool place to work with lots of good people and customers
  • A focus on work life balance while also pushing ourselves to perform our very best

Interested in this Job? Then send your resume to jobs@greatfermentations.com

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